Water Break

As American Psycho’s stylish and subversive protagonist, Patrick Bateman, alludes to: there’s nothing quite like the pairing of Valentino suits and Oliver Peoples glasses. The big, bold picture Bateman paints here is of pronounced shoulders, pressed lapels, sharp collars and a statement tie—all in meticulous alignment. Well-paired frames complete the ensemble.

Bateman’s sentiment happens to hold true amidst the waves as well – where this curious cast finds themselves adorned with best sellers and iconic eyewear from the Oliver Peoples repertoire. These surfers billow into the scene like a breeze, with briefcases, anachronistic mobile phones and chunky word processors in hand.

An enchanting absurdity runs through the daydream-like scenario. It evokes wish fulfillment—if you can’t escape from your desk, you might as well bring it with you. Throughout the imagery, everyone works on the sand and in the shallows, answering calls and corresponding with those not lucky enough to be in the same eccentric situation. Much like the tides, the cast recedes with wonder when it’s time to clock out.

The entire photo series has been draped in the notion of an endless summer that exists on a wavelength of its own. It’s also the first-ever campaign from Oliver Peoples to incorporate surfing and, as is expected from the pioneering brand, it makes a statement unlike any other. Even though the campaign feels retro-inspired, there’s a contemporary undercurrent that makes it all the more extraordinary.