Joint Perception: Oliver Peoples and Byredo
We are pleased to announce a partnership with Ben Gorham’s Stockholm-based fragrance house, Byredo, for a compelling collaboration that explores the intersection between sight and scent. Inspiration for the alignment originates from the phenomenon ‘synesthesia,’ which is the joint perception of senses, whereby the stimulation of one sense can involuntarily produce an association with an entirely different one. The conception of the collaboration was achieved through Byredo’s master perfumer perceiving the sights of Los Angeles through different colored lenses and translating them into various smells, therefore producing a multi-faceted fragrance. This unique effort results in an original frame designed by Oliver Peoples, through which the color of the lenses correlate with the aroma of the custom-blended fragrance by Byredo.
The unisex, acetate sunglass is available in two frame color ways, Semi Matte Black and Beige Crystal, with three different photochromic lens colors, including Indigo, Champagne and Green. The fragrance and sunglass will be sold separately, as well as in a bespoke box set with a custom-made case and pouch. The fragrance bottle – which naturally matches the lenses and also is available in indigo, champagne and green – will correspond with the chosen lens color.