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  • Heritage / Milestones

    Brand Milestones

    1987

    SUNSET BOULEVARD
    The first Oliver Peoples boutique in West Hollywood, CA on iconic Sunset Blvd., starts selling the first original collection inspired by vintage frames purchased from an estate auction.

    1987

    ANDY WARHOL
    Larry Leight designs a special frame for Andy Warhol to wear for German Manner Vogue’s cover shoot.

    1987

    THE MAGAZINES
    Featured stories and fashion editorial spreads highlighting Oliver Peoples eyewear begin appearing in top fashion magazines around the world.

    1988

    WORKING OPTICIANS
    Oliver Peoples designs and creates in-house the first advertising campaign, Working Opticians, featuring its own staff of real opticians. This approach and expertise in eyewear remains at the heart of the brand philosophy.

    1989

    NEIMAN MARCUS CATALOG
    High-end landmark department store Neiman Marcus showcases Oliver Peoples’ bestselling frame in their famous Christmas catalog.

    1989

    OLIVER PEOPLES TOKYO
    Oliver Peoples opens it’s first flagship location in Japan. Two additional stores are added in Daikanyama (2012) and Nagoya (2013).

    1989

    TIME MAGAZINE
    Time Magazine publishes a full page article about the success of Oliver Peoples including interviews with the top optical retailers, who claim they have never seen a phenomenon of this magnitude in all their years in the industry.

    1994

    PAUL SMITH LICENSE
    Oliver Peoples enters a licensing agreement with famed British clothing designer Sir Paul Smith to design Paul Smith Spectacles.

    1998

    OLIVER PEOPLES SOHO
    The third Oliver Peoples boutique opens in Soho, New York.

    2000

    AMERICAN PSYCHO
    The iconic film American Psycho is released with an homage to Oliver Peoples. The influential style of Wall Street and the New York banker’s uniform is epitomized by the intellectual style of Oliver Peoples.

    2000

    OLIVER PEOPLES MADISON
    The fourth Oliver Peoples boutique opens on Madison Avenue in New York City, and later relocated in 2011.

    2000

    SIGHT AND SOUND
    Oliver Peoples begins to market its own CDs. Music plays an integral role in contributing to the OP lifestyle. The creation of a CD has been an ongoing pursuit to discover the freshest music across the globe.

    2003

    PROPRIETARY GLASS LENSES
    Oliver Peoples introduces its own exclusive, technologically-advanced polarized and photochromic mineral glass lenses in custom colors, featuring the most advanced coatings and the Oliver People breath logo

    2005

    OLIVER PEOPLES COSTA MESA
    The fifth Oliver Peoples boutique opens in Costa Mesa, California at South Coast Plaza.

    2007

    OLIVER PEOPLES MALIBU
    The sixth retail location opens in prestigious Malibu, California. With proximity to both Hollywood and the beach, Malibu is a perfect fit for the brand, attracting influential entertainment industry residents and jetsetters.

    2008

    KVA COLLABORATION
    Oliver Peoples collaborates with Kris van Assche (Artistic Director of Dior Homme) on a frame for the runway debut of the KVA Men’s 2008 collection.

    2008

    MIND GAMES
    Oliver Peoples celebrates its 20 Year Anniversary by collaborating with Hollywood icon Robert Evans (legendary producer of The Godfather) on a special frame and the first brand marketing film, “Mindgames.”

    2008

    NOM DE GUERRE COLLABORATION
    In collaboration with Nom De Guerre, a New York retail store and apparel brand, Oliver Peoples releases an optical style, sunglass, and clip-on.

    2009

    OLIVER PEOPLES SAN DIEGO
    The seventh Oliver Peoples boutique opens in San Diego, California at Fashion Valley Center. In the same year, Oliver Peoples opens shop-in-shops at Bergdorf Goodman, New York and Ron Herman on Melrose Avenue in Los Angeles

    2009

    CATCH A TUESDAY
    Modern Hollywood starlet Zooey Deschanel is also a fashion icon and musician, making her an ideal collaboration candidate to create a namesake frame and the campaign feature film, “Catch A Tuesday.”

    2010

    LES ENFANTS
    The brand campaign and short film “Les enfants s’ennuient le dimanche” (The Children are bored on Sundays), starring Shirley Manson and Elijah Wood, is a light-hearted foray into the whimsical world of an odd couple entertaining themselves among luxury and leisure.

    2010

    VINTAGE CIRCA 1987
    Oliver Peoples launches Original Vintage Circa 1987: Larry is inspired to explore his personal archive and wholesale collection of original designs. In an ongoing celebration of our heritage, styles are produced in the same spirit and available to select stores.

    2010

    BALMAIN COLLABORATION
    For the 2010 season, Paris couture house Balmain collaborates with Oliver Peoples to create its first eyewear design reflecting the edgy aesthetics developed by designer Christophe Decarnin on the runway.

    2011

    OLIVER PEOPLES CHICAGO
    The eighth Oliver Peoples boutique opens in Chicago, Illinois on Rush Street.

    2012

    GREGORY PECK COLLABORATION
    Oliver Peoples releases the Gregory Peck, inspired by the optical style worn by Gregory Peck in his Academy Award-winning role as Atticus Finch in the film adaptation of Harper Lee’s Pulitzer Prize winning novel To Kill a Mockingbird.

    2013

    25TH ANNIVERSARY
    Oliver Peoples celebrates 25 years since the release of the first wholesale collection. Two commemorative styles, inspired by original sketches from 1989, celebrate the momentous year. The campaign and short film “Stage 9” stars Hollywood legend Ray Liotta alongside actress Bar Paly.

    2014

    OLIVER PEOPLES SAN FRANCISCO
    Oliver Peoples opens its latest flagship boutique in San Francisco, California located at the corner of Maiden Lane and Grant Avenue.

    2014

    OLIVER PEOPLES WEST
    Oliver Peoples launches a new sunglass segment of the collection, Oliver Peoples WEST, which embodies the coastal, California lifestyle that inspires the brand. lifestyle. Created with sundrenched weekends in mind, the collection is fashioned for a life in motion. Embrace the Horizon. Go West.